Preview Video Scripts That Convert: 3 Proven 30s Templates + Storyboards for App Store & Ads

Start here so you don’t waste creative time. Apple App Previews are strict: each preview must be a screen capture or faithful recreation of the in-app experience, and each file can be up to 30 seconds long. You can upload up to three previews per language and must match device resolution requirements. Apple also enforces codec, frame-rate, and audio channel expectations that commonly cause rejections if ignored.

Google Play differs: it uses a single promotional video (hosted via YouTube) for the store listing and accepts a broader range of creative styles, but the store displays only one video per listing. That means you should treat Play’s video as your single best store-level pitch and reserve multiple App Store previews for feature-specific slices.

Why it converts: utility users decide fast — show immediate value in the first 3–5 seconds, then demo the core action, end with a clear CTA. This template is optimized for viewers who scan the listing and need instant clarity.

How to use: produce a 30s App Preview for Apple (and a 30/15s cut for ads). For Play, publish a single 30s promo that ramps the same hook into a concise feature demo.

Why it converts: stories make features memorable. Open with a short relatable problem, pivot to the app solving it, and close on the lifestyle benefit. This pattern works well when emotional context sells retention.

How to use: keep on‑screen text short, rely on clear UI motion during the solution segment, and use real device captures to comply with App Store rules.

Why it converts: when your product has multiple valuable features, pick the one that most directly increases installs (onboarding speed, a unique match algorithm, or lowest price). The viewer should leave knowing exactly what one thing your app does better than alternatives.

How to use: dedicate the first half of the video to a crisp walk-through of that single feature and the second half to context and CTA. Use callouts and minimal narration; Apple prefers on‑screen text and UI footage over staged video unless it clarifies the experience.

Production checklist: export formats, exact device resolutions, 30fps, stereo audio track (even if silent), and a clean poster frame. Apple’s App Preview specs require exact display sizes for target devices; failures are common if you render at generic resolutions.

90‑day testing plan: run controlled A/B tests on store listings and ads in parallel. Use three variants: (A) Hook-first (Template A), (B) Story (Template B), (C) Feature spotlight (Template C). Track installs per-impression (CVR), first-week retention, and cost per install for paid ads. Swap in the best performing preview on each platform and iterate.