Acceptance‑Test Templates for Agentic Discovery: 8 JSON‑LD + Playback Artifacts That Make Features AI‑Citable
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Return to blogACCEPTANCE‑TEST TEMPLATES FOR AGENTIC DISCOVERY: 8 JSON‑LD + PLAYBACK ARTIFACTS THAT MAKE FEATURES AI‑CITABLE
If you build product features and want them to be reliably discovered and cited by AI agents (ChatGPT, Gemini, Perplexity, etc.), you need more than good prose. You need a repeatable acceptance-test bundle: structured JSON‑LD that declares meaning, a short playback artifact that demonstrates the UX path, and telemetry queries that prove the agent‑visible signal exists in production. Below are eight concrete artifacts and copy‑paste templates you can use as acceptance criteria for any feature.
Section 1
1) JSON‑LD entity graph: make the feature an explicit node
AI agents prefer machine‑readable entity graphs they can traverse. An acceptance test should include a JSON‑LD snippet that declares the feature as a first‑class entity (Article, SoftwareApplication, HowTo, Dataset, or Product depending on context). The snippet must appear server‑rendered on the page and validate with Schema.org and the Rich Results validator.
Acceptance criteria (pass/fail): the page returns 200, contains the JSON‑LD block, and the schema validates with no critical errors. As a quick test, fetch the page HTML and find the <script type="application/ld+json"> block — if your CI fails to return it, agents will likely skip your content.
- Place JSON‑LD server‑side (avoid client‑only injection).
- Use the correct Schema.org type for the feature (HowTo for flows, SoftwareApplication for product features, FAQ for Q&A).
- Run the snippet through an automated schema validator during CI.
Sources used in this section
Section 2
2) FAQ + HowTo JSON‑LD templates (copy‑paste)
FAQ and HowTo are the highest‑leverage schema types when you want direct answers extracted and cited. The acceptance test should include at least one clear Q→A or step list that exactly matches a user question the agent might ask.
Below are two minimal templates you can paste and adapt. Your CI should assert both appear on the page and that the text in the JSON‑LD matches visible HTML.
- FAQ → for question/answer pairing (good for explainers and short facts).
- HowTo → for stepwise flows that agents can quote or execute.
Sources used in this section
Section 3
3) Playback micro‑UX video + VideoObject JSON‑LD
AI agents can treat short playback artifacts (5–15s micro‑UX videos) as evidence that a feature is discoverable and usable. An acceptance test should include an instrumented micro recording that demonstrates the exact click/tap sequence from landing to the feature outcome, plus a VideoObject JSON‑LD block that points to the hosted clip and provides a transcript and timestamps.
Acceptance criteria: the video loads in under 2s from your CDN in a simulated 4G test, the transcript contains the key intent phrase, and the VideoObject JSON‑LD is present and validated. Agents can extract timestamps and transcript lines when deciding to cite a step or example.
- Record a 5–15s clip showing the minimal successful path (no voiceover required — use short on‑screen text).
- Host on a low‑latency CDN and include a VideoObject JSON‑LD block with a transcript field.
- Include visible timestamps in the transcript so agents can map statements to moments.
Sources used in this section
Section 4
4) Event telemetry schema + sample telemetry queries
To prove agents can both find and verify a feature at scale, your acceptance test must include telemetry: production events with stable event names and attributes an agent (or a verification script) can query. That telemetry demonstrates real user interaction and reduces the chance an agent cites a feature that only exists in docs.
Provide a minimal telemetry schema and example queries (SQL or Elastic DSL) that return a small sample of successful feature completions within the last 30 days. Your CI should run the queries against a staging or production replica and fail if no successful events are found.
- Use a stable event name (e.g., feature_used_v1) and include contextual fields: user_id (hashed), feature_id, outcome, timestamp.
- Example queries (copy‑paste) should include a time range, success filter, and count sample.
- Automate these queries in CI and require at least N events (e.g., 5) in the test window to pass.
Sources used in this section
Section 5
5) Microformat: agent mapping (llms.txt + site manifest)
An llms.txt or small agent manifest acts like a robots.txt for AI agents — it tells agents where to find canonical JSON‑LD, OpenAPI endpoints, and the preferred contact/authority for the domain. Include a simple manifest as part of the acceptance test so agents can locate your machine‑readable assets quickly.
Acceptance criteria: the manifest is reachable at /.well-known/llms.txt (or /llms.txt), lists the JSON‑LD endpoint, and the manifest URL appears in your sitemap and root HTML within a link rel or meta tag.
- Publish a minimal llms.txt with keys: canonical_jsonld, openapi, contact.
- Ensure the manifest is indexed (returns 200) and referenced from the homepage HTML.
- Add a CI check to fetch and validate the manifest structure.
Sources used in this section
FAQ
Common follow-up questions
Why JSON‑LD server‑rendered instead of client‑injected?
Server‑rendered JSON‑LD is visible to crawlers and agents on first fetch; client‑only injection can be missed by agents that do a shallow crawl or fetch the raw HTML. Acceptance tests should assert the JSON‑LD is present in the server response to avoid false negatives.
How short should a micro‑UX playback be for agent citation?
Keep micro‑UX playbacks between 5–15 seconds focused on the minimal successful path. Short clips are faster to fetch and easier for agents to map to stepwise transcripts or screenshots.
What’s a reasonable telemetry threshold for acceptance tests?
A practical threshold is small but nonzero — e.g., 3–10 successful feature events in the last 30 days depending on traffic. The goal is to prove the feature is used in production, not to enforce product‑market fit.
Which Schema.org types should I prioritize?
Start with FAQ, HowTo, SoftwareApplication, Article, Dataset, and VideoObject — each maps to a different extraction pattern agents use. Match the type to the content: use HowTo for flows, FAQ for Q&A, and SoftwareApplication for product features or capabilities.
Sources
Research used in this article
Each generated article keeps its own linked source list so the underlying reporting is visible and easy to verify.
Referenced source
Schema.org
https://en.wikipedia.org/wiki/Schema.org
Lightspace Labs
How to Structure Website Content for AI Citation
https://www.lightspacelabs.com/blog/how-to-structure-content-for-ai-citation
Vercel
Agent Readability: A Specification for AI‑Optimized Websites
https://vercel.com/kb/guide/agent-readability-spec
arXiv
Structured Linked Data as a Memory Layer for Agent‑Orchestrated Retrieval
https://arxiv.org/abs/2603.10700
Jonomor
JSON‑LD Schema for AI Visibility — Complete Guide
https://www.jonomor.com/articles/json-ld-schema-for-ai-visibility
thinkdmg
The Authoritative Guide to AI‑Powered Search
https://thinkdmg.com/wp-content/uploads/2025/12/The-Authoritative-Guide-to-AI-Powered-Search-Optimization-From-Visibility-to-Citation.pdf
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